Kim Kardashian may be hated by millions around the globe, but Skechers is not one of them. Entertainment Tonight reports that rumors about the Keeping Up With the Kardashians star being replaced by a French bulldog in the company’s Super Bowl ad are not true.
Many speculated the negative publicity Kim has received since ending her marriage to NFL player Kris Humphries after 72 days spurred the shoe company to pull her out of their ads. However, according to MTV News, Skechers CEO Robert Greenberg said the reason the commercial doesn’t feature the 31-year-old is simply because her contract with the company is coming to an end.
"Kim Kardashian has had a tremendously positive effect on the Skechers brand ... she played a big part in Skechers moving up last year from 388 to 99 among companies with the highest brand trust," Greenberg said in a statement.
"While Kim's contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her ... to say that she was 'dropped' or 'replaced' is misleading and untrue. Skechers has enjoyed and continues to enjoy the relationship with Kim, and in fact we continue to discuss ways that we may work together in the future."Kim was featured in a Shape-Up shoe ad for the company that aired during last year’s Super Bowl game.