Kim Kardashian was at Sephora in NYC to present her new fragrance which closed down the street after so many people swarmed in to get a glimpse of the celebrity socialite. Kim Kardashian spoke on camera about her collaboration with 50 Cent and more.

Kim Kardashian’s new perfume was developed with Lighthouse Beauty and can be bought exclusively at Sephora for around $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray. Kim Kardashian’s new perfume self titled Kim Kardashian Fragrance also comes in a ‘To Go’ version.