Model and beauty Kim Kardashian is running a contest that will increase breast cancer awareness. Announced on her website and through Twitter, the contest is operated through Kim Kardashian and Sephora and will be promoted through Lighthouse Beauty.

Contestants are asked to design the art that will adorn the labels on a limited edition bottles of Kim’s signature fragrance: Rollerball. The winning perfume will hit markets in October 2010, and Kim adds that she’ll have the winning bottle in her pocketbook as well.

Lighthouse Beauty will donate 10% of the proceeds from the sales to the Young Survival Coalition. Young Survival Coalition provides educational resources and programs geared towards young women facing breast cancer as well as those who surround them, such as community members, family, friends and caregivers.