Hollywood beauties Kim Kardashian and Sofia Vergara posed for photos on the red carpet at the 2010 Fifi Awards held at the New York State Armory on Thursday, June 10th, 2010 in New York City. The ladies were joined by new mom LeeLee Sobieski and chart topper Usher.

The FiFi Awards are considered the “Oscars” of the fragrance community where the amazing talents of the fragrance world are awarded a coveted FiFi. crystal statuette to honor their perfume creations. This year, they inaugurated the Charity Auction in the days leading up to and following June 10th.

Proceeds from these auctions will benefit the following charities: Breast Cancer Research Foundation (BCRF) championed by FiFi Hall of Fame recipient Michael Kors and Usher’s New Look Foundation, founded by FiFi. Male Fragrance Celebrity of The Year Usher. The Fragrance Foundation hopes to make this ‘give-back’ component an annual feature of the FiFi® celebrations.